How long must insurers in New Jersey maintain files of all published and printed advertisements?

Insurers in New Jersey are required to maintain files of all published and printed advertisements for a period of five years from the date of last use. This requirement is part of the regulatory framework that governs insurance practices in the state, ensuring that there is a record of marketing materials that can be reviewed for compliance with advertising laws and consumer protection regulations.

Keeping these records for five years allows regulators to audit and verify that advertisements are truthful, not misleading, and that they comply with state laws. This time frame balances the need for accountability in advertising with reasonable retention limits, helping to ensure that both insurers and consumers are protected.

Longer or shorter retention periods proposed in the other options do not align with the established regulations. Retaining records indefinitely may lead to unnecessary burdens for insurers, while shorter durations would insufficiently provide oversight and could hinder the ability to evaluate past advertising practices effectively. Therefore, the five-year retention requirement is the standard established by New Jersey laws.