How many years must insurers keep copies of their advertisements on file after use?

Insurers are required to maintain copies of their advertisements for a period of five years after the advertisements have been used. This requirement is part of the regulations put in place to ensure accountability and transparency in the insurance industry. Keeping advertisements on file for this duration allows for compliance checks and enables regulators to review the marketing practices of insurers if needed.

Having a five-year retention period helps to ensure that past marketing communications can be referenced during audits or investigations into compliance with advertising laws and ensures that insurers uphold fair marketing practices as mandated by New Jersey regulations.

The other retention times suggested do not align with the established requirements, as shorter or longer durations would not provide sufficient oversight or align with the regulatory framework that governs insurance practices in the state.