What must all advertisements for health insurance clearly identify?

All advertisements for health insurance must clearly identify the insurer. This requirement is in place to ensure transparency and accountability in the advertising of health insurance products. By explicitly stating the insurer's name, consumers can easily identify which company is offering the coverage, allowing them to conduct further research on the insurer, such as its reputation, financial stability, and customer service record. This accountability is crucial in helping consumers make informed decisions regarding their health insurance options.

The other elements of the advertisements, such as the broker, client, or policy limitations, while important in different contexts, do not fulfill the primary purpose of identifying the entity responsible for the policy being advertised. Advertisements must focus on fostering trust and clarity, which is best achieved by prominently presenting the insurer's name.