Which of the following is not categorized as a form of life insurance advertisement?

The Buyer’s Guide is not categorized as a form of life insurance advertisement because it serves a different purpose. A Buyer’s Guide is typically an educational tool that provides potential policyholders with information about life insurance options, helping them understand the various types of insurance products available and how to select the right coverage for their needs. It aims to inform consumers rather than promote or market a specific insurance policy or company.

In contrast, policy brochures, agent testimonials, and direct mail campaigns are primarily designed to advertise life insurance products. Policy brochures provide details about the features and benefits of specific policies, agent testimonials share personal experiences and endorsements from satisfied clients, and direct mail campaigns directly target potential customers with promotional materials to encourage them to purchase insurance. Each of these methods is focused on marketing and persuading potential buyers, which distinguishes them from the non-advertising educational function of the Buyer’s Guide.