Which word cannot be approved in a producer's business name if "insurance" is included?

In New Jersey, when it comes to naming a producer's business that includes the term "insurance," specific regulations dictate what terms can or cannot be used. The term "company" is particularly restricted because it implies a level of formal structure or official designation that is typically reserved for incorporated entities. This designation can mislead consumers into thinking that the business is a legally recognized insurance carrier rather than an independent agent or broker.

On the other hand, terms like "Agency," "Services," and "Group" do not carry the same implications and can be utilized without causing confusion about the nature of the business. "Agency" suggests a representation role, "Services" denotes offerings provided, and "Group" could refer to an assemblage of individuals or services, none of which imply an official corporate status that could mislead clients. Therefore, the restriction on the word "company" is to ensure transparency and honesty in how insurance businesses are presented to the public.